The media round-up for the book release

by Nicola Temple | March 3, 2016

What a week last week was! Far more than we every could have hoped for in terms of publicity for the launch of Sorting the Beef from the Bull and particularly handy that those ground parmesan cheese manufacturers decided to add more cellulose than allowable to cause a very timely food fraud scandal!

So, for my own purposes as well as anyone else who might be interested, here is a round-up of the week’s media coverage. We are very grateful to Ruth Killick, our publicist, as well as the team at Bloomsbury for running us off our feet

Radio

NewsTalk Radio ‘Moncrieff’ (24 Feb 2016): Listen here

BBC Radio Wales (22 Feb 2016): Listen here

BBC Radio 4 ‘You and Yours’ (22 Feb 2016): Listen here

BBC Radio Bristol Saturday Breakfast with Ali Vowles (20 Feb 2016): Listen here

TV

BBC Breakfast (22 Feb 2016): Watch here

Print/Online

The Big Issue (29 Feb 2016) – ‘Food fraud: what is really on the menu?

Western Daily Press (27 Feb 2016) – ‘After supermarket meat scandal new book Sorting the Beef from the Bull offers food for thought

Chew Valley Gazette (26 Feb 2016) – ‘Chew Magna scientist, Professor Richard Evershed, writes book on food fraud

The Observer (21 Feb 2016) – ‘Post-horsemeat, can food forensics protect the sanctity of our plate?

The Times (18 Feb 2016) – ‘How fake is your mozzarella and parmesan? The great food con

New Food Magazine (12 Feb 2016) – ‘Sorting the Beef from the Bull

Reviews

The Grocer – “It’s considered, informative and comprehensively researched.” [full article]

Kirkus – “…a valuable guide for serious, conscientious shoppers.” [full article]

The Mail Online – “Evershed and Temple’s book is ultimately a heartening one.” [full article]

Other

Royal Society of Chemistry podcast (coming soon!)

The Guardian [Science podcast] (26 Feb 2016) – ‘A proper mouthful: how do we prevent food fraud?

The Food Fraud Spy [blog] (22 Feb 2016) – ‘The UK’s Insular View of Food Fraud

 

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